idea Owners
This problem describes the most common problem around the world but it's very specific in how the paper is used.
Posters are printed to convey information.
They are also high quality paper, often glossy and big in size.
Often the back side of the posters are totally plain and good to use. There is sometimes visible print on the backside but many are still usable.
Since once the posters are up, there is no one who is responsible for taking them back down or used as scrap paper. They are often thrown away. Since making paper has a huge environmental cost, if the other side of the paper could also be used, it would half the amount of paper used for posters.
What it needs (initial solution)
Someone who can collect the posters and use them again for printing.
Colour coding to make sense if it's used on both sides or not. For example: if one edge (say bottom left) could be coloured just a few cms in size (maybe a triangle or square at the corner). Say if it's yellow on one side that means this is the front side and currently in use. Say if it's blue then that could mean that it is the back side and the front side has already been used.
Comments
Good point! Such a wasteful and commonly used product. Not sure if collection is the most efficient way to go, but definitely an area in need of radical innovation. Thanks Aakash :-)
Dear Aakash, It is time to vote on the most significant and interesting problems from the first phase of the challenge and to spread the word about your idea: Which of the problems submitted regarding the worst unsustainable products do you find most meaningful? Which should the innonatives community take further in Phase 2 to work on solutions? Take the chance and promote your idea among your friends and your social network connections. If you get the most votes then we will continue working with your idea in phase 2 of the challenge. Please go to https://www.innonatives.com/challenge/sustainability-by-design/ideas and vote on the problems submitted by clicking on each idea, and clicking on the stars above the idea brief: 5 stars are best, 1 star is worst. We love to hear your opinion! Your sustainovators team
The comments are closed.