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Alternative sustainable business models don't be learned so environmental and social axis couldn't be integrated when choices are made. We have to make economic and management lecturers more aware of their responsabilities to developp a more sustainable world.
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Dear Bbellini, thank you great challenge! Do you think we need to change the curricula or do we need a communication campaign for the professors? Or a train the trainer workshop series or webinars? What would be your desired outcome, if we would run this challenge on innonatives?
I think we need communication campaign for management professors to be aware of their influence (finance, strategy, marketing, accountability...). We need to develop tools and materials too to diffuse really sustainable management practises. One first desired ourcome for innovatrices is to challenges this professors and developp students expectations about these new management models. Eco design products are not effective if we remain in our current consumption society.
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