UPCOMING: We are using and wasting too many resources. The world overshoot day is happening earlier each year. In 2015 it is on August 13th. That means from that day on we have consumed all the resources that the earth is able to renew within one year. The Circular Economy is an economy that re-uses and recycles everything all the time and thus reduces considerably the amount of resources taken from nature and the amount of waste and emissions sent back to nature. How can we encourage wide uptake of that model with businesses and consumers?